Almost any experienced logo designer, or any designer for that matter, has ran into the client who says 'I need it done ASAP!' So, dear freelancer, what did you say to that? Did you feel like in the corporate machine again? Did you just swallow your pride and went with it? Or did you refuse to work under pressure, because... you are a freelancer and no one can order you around?
I don't think there's anything in the world which is ASAP, unless it's a matter of life and death. A logo is not a matter of life and death. Branding is not a matter of life and death either. So, why put pressure on a professional, who is merely trying to help you and bring your visions to reality?
This is especially true for clients who do not have investors breathing in their necks. I suppose when investors are part of a business, things may end up more complicated, and the ASAP phrase would be like the daily 'Hello'.
When it comes to creative work, nothing is ASAP. Creativity doesn't always come when you beat your own trusted business members. Also, no professional designer would be fine if you put him in a corner, as if he needs you so terribly much, that you are allowed to treat them however you like.
The sad truth is that, novice designers always do the dirty work, and are much more heavily exploited, because they are desperate to put experience in their work history.
The ASAP-culture is for the corporate world. I've seen that phrase used almost as a mantra in the corporate environment. It's a sad thing, and I am sorry for the employees who have to put up with such psychological beatings.
Understand that a freelancer willingly accepts to work for you. S/he is not obliged to do so. This means you need to respect one another, and not treat your freelancer if they are subordinate.
A freelancer-client is a business relationship, not a superior-inferior relationship.
From my personal experience, I had fired clients who say the ASAP word. I gave them a chance to rethink the situation, but I do not feel respected when put under pressure. I know that this will happen again, if I accept it now. It's a habit some clients have, and it remains a part of their work 'ethics'.
I respect if my client has a tight deadline, but we discuss that beforehand. With long-term clients it is a bit more different. Oftentimes, it is they that would suddenly appear and request that I work now! Effective immediately! While they were non-responsive for months.
We are two parties that need one another, and for such a relationship to thrive we need to be deeply respectful and understand when a given action crosses boundaries.
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On the bright side though. When I have done work according to deadline, surprisingly, all the time, clients continue to request changes, past the deadline.
They are cool about it and keep asking for changes several days later. Then I may not hear from them for days. A few more days later, they may request another change, and then they are just fine with me finally sending the deliverables.
And these were clients with the tight deadlines and the ASAP rule!
The world didn't end past the deadline, did it? Changes were still done after the deadline. Clients didn't fuss about it at all. I assume they even forgot about their initial deadline! In the end they thanked me for the great design I did for them.
So, what's the fuss about with all this urgency? Dear clients, nothing is urgent unless death is knocking on the door.
Chill out, and enjoy the fact that you will have a beautiful logo, because your freelancer had the freedom and time to entertain creative thoughts and processes.
Be happy about your new carefully crafted logo!